Our story
DewaFlex was founded on a simple conviction: non-French companies deserve a reliable partner to successfully enter the French market.
As an entrepreneur, founder Pieter Dewaele noticed that plenty of companies were keen to grow in France, but kept running into the same obstacles: understanding the French market, building local contacts, and finding the right commercial opportunities. That observation is what led to DewaFlex.
Since our founding in 2013, DewaFlex has supported companies in their international growth with a practical, hands-on approach. From our base in Roubaix, we guide businesses through their first steps in France and help them build a lasting local presence.
Affaires met Fransen
Affaires met Fransen ('Business with the French') is a practical, accessible book for entrepreneurs doing business in France. It offers insight into French business culture, customs and the communication differences with the Netherlands and Belgium, and shows how to handle them effectively in practice.
Author Pieter Dewaele, founder of DewaFlex, draws on his own fifteen-plus years of experience doing business in France. From that hands-on experience, he shares recognisable situations, cultural insights and concrete tips for doing business successfully in the French market.
Ideal for entrepreneurs and sales professionals who are active in France or looking to expand there.
