Our services
DewaFlex helps non-French companies grow commercially in France, with respect for the local market, culture and way of doing business. Whether you're taking your first steps or looking to accelerate what you've already built, we take a practical, lasting approach.
Our DNA & idealism
DewaFlex was founded in April 2013 from an office in the north of France. Founder Pieter Dewaele combines a deep passion for French culture with years of hands-on experience doing business in France. What started as a commercial agent — a French sounding board for non-French companies — grew into a specialised partner that guides non-French businesses through the complexity of the French market, with genuine respect for cultural differences.
"Je bent niet automatisch een Fransman omdat je Frans spreekt"
Pieter Dewaele put that conviction into words in his book Affaires met Fransen ('Business with the French'): a practical guide for anyone doing business in France. Drawing on more than 15 years of experience, he shares recognisable situations and concrete insights into French business culture. But that's not where it stops for Pieter: he also walks the Camino de Santiago together with international experts, entrepreneurs and people close to his heart. Those journeys inspired stories that keep helping others understand cultural and language differences — read them on Compostela Post.
Contact us
DewaFlex Headquarter:
135, Avenue Roger Salengro
FR-59100 Roubaix
DewaFlex Wattrelos:
Rue des Bonnetiers 4,
FR-59150 Wattrelos
DewaFlex Strasbourg:
11, rue Mittler-Weg
FR-68000 Colmar
+33 (0)3 20 46 38 35
